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Harpreet Sandhu

Managing director · Sandhu Knitwear

Ludhiana, India · since 2012 · 120 people

What they want

Buyers in Europe and West Africa who will judge the sample, not the brochure.

The story

Her father built the mill on Gulf orders and a telephone. She kept the orders and replaced the telephone: every enquiry now gets a physical sample in a week, because she worked out that buyers do not believe a price list and do believe a jumper in their hands.

What they do

Knitwear: jumpers and cardigans, acrylic, wool and cotton blends

GulfEUAfrica

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Also on the trading floor

Ludhiana → Lagos

3 rooms open · registered, screened and checked against customs records

Your name and number stay yours over there until you both decide otherwise.